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Irresistible Banner Design – 7 Well-Kept Secrets

Standard-ad-banner-sizesSome time ago, we gave a closer look at banner advertising, and the do’s and don’ts of running a campaign. In this article we want to dig a bit deeper, and help you design an irresistible banner ad like a pro … from scratch!

1 – Know What You Want To Achieve With Your Banner (And As A Result, With Your Banner Design)

There is one fundamental question you need to ask yourself:

-       What is the purpose of my banner ad?
-       Create awareness of my company?
-       Sell a specific product?
-       Get people to sign up to my newsletter?

Once you’ve defined the objective of your campaign, it’s time to get some inspiration!

2 – Research What Banner Design The Competition Works With

No matter what you do in business – launching a new product, designing your website or starting an advertising campaign – you MUST know what your competition is up to. We’re not saying you should copy them, but there is always something you can replicate – or avoid – by keeping an eye open …

Don’t forget to check out Moat, which is a directory of banner design examples and a great source for inspiration.

This article was featured on AllBusiness. Continue reading …

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