Irresistible Banner Design – 7 Well-Kept Secrets
Some time ago, we gave a closer look at banner advertising, and the do’s and don’ts of running a campaign. In this article we want to dig a bit deeper, and help you design an irresistible banner ad like a pro … from scratch!
1 – Know What You Want To Achieve With Your Banner (And As A Result, With Your Banner Design)
There is one fundamental question you need to ask yourself:
- What is the purpose of my banner ad?
- Create awareness of my company?
- Sell a specific product?
- Get people to sign up to my newsletter?
Once you’ve defined the objective of your campaign, it’s time to get some inspiration!
2 – Research What Banner Design The Competition Works With
No matter what you do in business – launching a new product, designing your website or starting an advertising campaign – you MUST know what your competition is up to. We’re not saying you should copy them, but there is always something you can replicate – or avoid – by keeping an eye open …
Don’t forget to check out Moat, which is a directory of banner design examples and a great source for inspiration.